Building An Admirable Brand Identity

As a business starter, I buried myself with so much legal work; getting my ideas and logos copyrighted, trademarked name them, just to protect my brand’s identity. Knowing the implication of people coming up with ideas similar to my “wow” concept and winning my clientele over, was all I worried about. Not to say going through these legal processes are not a necessity, but is that what is most important for a brand’s survival and envied identity? Spending a lot of hours on legal processes, does not build a brand identity. A good brand reputation is not built on paper, it is built through the work done on the ground. How do you achieve a good brand identity? Read More